Why Promotional Items Should Be Part of Your Marketing Mix
Promotional items have been used as marketing tools for years. They are a low-cost, effective means of reaching out to potential customers. From small businesses to big companies, these giveaways are always a fan favorite. Statistics from the Global Ad Impressions Study show the following regarding promotional items: In the U.S, the average household owns at least 30 promotional items. 85 percent of people who receive a promotional product remember the advertiser. People under the age of 55 state that promotional products are their favorite form of advertising. Items that deliver the largest number of impressions are headwear, t-shirts, bags, and writing instruments. These items deliver over 15,000 impressions total. The average length of time a consumer keeps...